Exploring design, ethics & emergent systems
Exploring design, ethics & emergent systems
Embedded Files
Frank Hoeft
Frank Hoeft
I write, speak, and engage in short to medium term collaborations — helping organisations, teams, and thinkers navigate complexity with design and care.
About Me
About Me
Over the years, my work has traversed strategic design, systems thinking, speculative practices, and digital ethics.
I work in the innovation space given my backgound in Service/Product and strategic design, always involved in what comes next.
What drives me now is how we live with complexity, how we embed values in systems, and how design can shape decision spaces rather than simply interfaces.
I’ve written and spoken on topics including:
The ethics of AI and invisible systems
Systems change in organisations and society
The relationship between design and power, design and values
Future of work, governance, and emergent change
In my work I like to create a space that provides:
clarity in complexity, curiosity, and a grounding in values.
At the wake of transformative technology, the decisions we take today have never been more important than ever.
What I do
What I do
1. Advisory & Short-term Collaborations
I engage in 3– to 9-month projects: design audits, systems alignment, governance frameworks, strategy refreshes, or transition support.
2. Strategic Design & Systems Work
I dive into organisations’ design logic, infrastructure, and how design decisions propagate across systems. I help teams think through what gets built, not just how.
3. Speaking, Workshops & Writing
I deliver keynotes, panels, deep-dive workshops, or curated gatherings. My writing is ongoing, essays, reflections, provocations, grounded in practice, open for dialogue.
Page updated
Google Sites
Report abuse